Daily English Phrases
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Entries in marketing (5)

Tuesday
Dec202011

“We're seeing our retail marketing efforts really pay off.”

English Lesson: We're seing our retail marketing efforts really pay off.

Your company has started to advertise your product in stores. You're getting more sales as a result. You're announcing this at a meeting. You say:

We're seing our retail marketing efforts really pay off.

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Saturday
Oct152011

“It's mostly just spread through word of mouth.”

You have a blog. It's started to become really popular. A friend asks how it became so popular, but you didn't do any advertisement for it. You say:

It's mostly just spread through word of mouth.

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Wednesday
Jun022010

“Tom is an expert on social media marketing.”

You organized a conference. You are introducing the first speaker. You have just said the speaker's name, and now you're going to give some information about him:

Tom is an expert on social media marketing.

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Sunday
May092010

“The fast food market in the U.S. is highly competitive.”

Memorize

You are writing a report about a company. This company sells products that a lot of other companies also sell. You are introducing the company. You write:

The fast food market in the U.S. is highly competitive.

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Thursday
Apr152010

“She was promoting her new book.”

You went to a talk given by a business book author last night. You are telling your friend about the event and the speaker. You explain why she gave the talk by saying:

She was promoting her new book.

promote (something)

To "promote" a creative work means to do things like talks, radio interviews, press conferences, and book signings in order to tell more people about your work. Things that people "promote" include:

promote your book

promote a movie

promote your new album