“It can be tough to navigate the sea of information that's out there these days.”

Your company sells guides that other businesses use to decide which equipment to buy. You 're writing a sales letter to send to potential customers. You want to explain why they need your guides. You write:

It can be tough to navigate the sea of information that's out there these days.

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“We're seeing our retail marketing efforts really pay off.”

Your company has started to advertise your product in stores. You're getting more sales as a result. You're announcing this at a meeting. You say:

We're seing our retail marketing efforts really pay off.

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“I know it's tough going out there, but we need to keep pushing.”

You lead a sales team. The economy is bad, so your team hasn't been selling much lately. You want to encourage your team members, so you say this in a meeting:

I know it's tough going out there, but we need to keep pushing.

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“You may have to hold my hand; I'm not that tech-savvy.”

You're buying a new computer. The salesperson asks you what you want, but you don't really know. You want her to help you decide. You say:

You may have to hold my hand; I'm not that tech-savvy.

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“Sales have been steadily increasing since the launch.”

You're giving a presentation about the sales results of a product which your company recently started selling. The company has been selling more and more of the product each week. You say:

Sales have been steadily increasing since the launch.

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“Not exactly, but I did get some promising leads.”

You're a salesperson. You just got back from a conference. Your boss asks if you made any sales. You didn't, but you met several people who you think you might be able to sell to successfully. You say:

Not exactly, but I did get some promising leads.

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“That comes with a 90-day warranty. Would you like to purchase an extended two-year warranty?”

You're buying a new computer at an electronics store. You've told the salesperson which computer you want to buy, and then he asks:

That comes with a 90-day warranty. Would you like to purchase an extended two-year warranty?

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“OK. Well, I'll take it.”

You're shopping for a new computer at an electronics store. After asking a salesperson a few questions, you're ready to buy the computer that he recommends. You say:

OK. Well, I'll take it.

Well...

You use "well" to change the topic of a conversation or to signal the end of a conversation. For example:

Well, it's nice to have you back.

Well, I look forward to working with you.

Well, hang in there.

OK. Well, it was a pleasure meeting you.

I'll take it.

This is the standard phrase that people use when they're discussing an item with a salesperson and decide to buy it. Aside from computers, you can also use this phrase when shopping for:

• a car
• a house
• software
• art

Notice that this phrase uses "I'll ___". One of the main ways that English speakers use "will" is to announce a decision that they've just made.

“This one is relatively inexpensive.”

You're shopping for wine at a wine store. You want a wine that's good but not too expensive. You ask a store employee for a recommendation. He says:

This one is relatively inexpensive.

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“You've got to practice your pitch over and over until it's really tight.”

You're having lunch with a junior salesperson who's just starting her first sales job at your company. You're giving her advice on how to be successful as a salesperson. You say:

You've got to practice your pitch over and over until it's really tight.

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