I know (clause)

When people are thinking something negative, it's often a good idea to recognize what they're thinking. Then it's easier to change their minds.

For example, if you're trying to convince your spouse to buy a house, but it looks a little old and dirty, you can start by saying something like this:

I know it's not the nicest-looking house...

I know it needs some work, but I think it's a great deal for the price.

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