“The fast food market in the U.S. is highly competitive.”
You are writing a report about a company. This company sells products that a lot of other companies also sell. You write this in your introduction of the company.
The fast food market in the U.S. is highly competitive.
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the (something) market
A "market" is a large group of people that you are able to sell something to. Companies usually try to focus on a specific "market" that belongs in a certain geographical area and includes people of a certain age, gender, and income.
You can discuss a certain market by using the expression "the ___ market". Some examples are:
- the stock market
- the automotive market (cars)
- the fiction publishing market (printing novels)
highly competitive
A market, a sports league, a competition, etc. is "competitive" when several people or groups are trying hard to win against each other.
When something is very competitive, you describe it as "highly competitive".
a competitive market
The word "competitive" is often used to describe a "market".