it's about (something)

This is a way of telling people what the goal, purpose, or key to something is.

To use this, the topic needs to be understood by everyone. As an example, if you're talking with someone about learning English, you can say:

It's about building up your vocabulary to the point where you feel confident talking to people about any given topic.

If you're talking about cooking, you can say:

It's about getting the freshest ingredients.

This phrase appears in these lessons: