only the (best/finest/highest quality/etc.)

In advertisements, companies sometimes brag about having very high standards. To do this, they use the phrase "only the ___":

We use only the highest quality water in our beer.

We hire only the best and brightest engineers.

This phrase suggests that the company doesn't allow anything lower than this standard.

People don't use this phrase very often outside of advertisements.

This phrase appears in these lessons: