out there

Salespeople often talk about "the market". "The market" represents all of the people a company is trying to sell to (customers and potential customers), as well as their competitors.

"The marketplace" is a kind of imaginary space, which is outside of the company. So salespeople often use the phrase "out there" to describe talking to customers or clients.

Things are tough out there.

We've got to get out there and talk to more prospects.

This phrase appears in these lessons: