produce

"Produce" is fruits and vegetables that are being sold somewhere. You only call fruits and vegetables "produce" when they're in a store or market. After you buy them and bring them home, it's more common to call them "fruits and vegetables".

The word "produce" is pronounced with stress on the first syllable:

produce

There's also a verb, "to produce something", which is pronounced differently with stress on the second syllable:

produce

This phrase appears in these lessons: