(something) is new and improved

"New and improved" is a phrase that's often heard in advertisements. Companies call a product "new and improved" when they've created a new version of something or made improvements to it. You will often see "New and Improved!" written on a product's package.

Because this phrase is associated with advertisements, you wouldn't call something "new and improved" in a conversation with your friends unless you were making joke by pretending to be in a commercial.

This phrase appears in these lessons: